The first step in the development of this new brand strategy, was to define their target audience, objectives and concerns. They needed a design which represent the roots of Persian culture, and viticulture.
Pardis Wine
Apadana Winery, is based in Shiraz, Iran. They needed a brand name which meets their criteria, and a label for their new product. We choose "Pardis" which means “heaven” in the Persian language, (which is the original root of the word "Paradise" in English) for their brand name. I also designed the label which was inspired by Iranian motifs and icons found at the ancient site of Persepolis in Shiraz.