Apadana Winery, is based in Shiraz, Iran. They needed a brand name which meets their criteria, and a label for their new product. We choose "Pardis" which means “heaven” in the Persian language, (which is the original root of the word "Paradise" in English) for their brand name. I also designed the label which was inspired by Iranian motifs and icons found at the ancient site of Persepolis in Shiraz.
The first step in the development of this new brand strategy, was to define their target audience, objectives and concerns. They needed a design which represent the roots of Persian culture, and viticulture.